The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto
Client: Canadian Down Syndrome Society Category: Multi-Country or Global / Non-Profit / Charity
Good Morning World
Agency: Special / Auckland + Special / Sydney + Sweetshop
Client: Tourism New Zealand Category: Multi-Country or Global / Consumer / Brand
Your Plastic Diet
Agency: GREY Malaysia / Kuala Lumpur + WWF / Singapore
Client: WWF Category: Multi-Country or Global / Non-Profit / Charity
Go Near: Celebrating Local Travel Only On Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb Category: Multi-Country or Global / Consumer / Brand
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires
Client: Budweiser Category: Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Gold Pencil
Agency:
FCB / Toronto + Canadian Down Syndrome Society / Toronto
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Multi-Country or Global / Non-Profit / Charity
Annual ID:
OS_CE21_016G
Award:
2021 Creative Effectiveness Bronze Pencil
Agency:
Special / Auckland + Special / Sydney + Sweetshop
Client:
Tourism New Zealand
Title:
Good Morning World
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS_CE21_015B
Award:
2021 Creative Effectiveness Merit Award
Agency:
GREY Malaysia / Kuala Lumpur + WWF / Singapore
Client:
WWF
Title:
Your Plastic Diet
Category:
Multi-Country or Global / Non-Profit / Charity
Annual ID:
OS_CE21_039M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Airbnb / San Francisco + Weber Shandwick / San Francisco
Client:
Airbnb
Title:
Go Near: Celebrating Local Travel Only On Airbnb
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS_CE21_037M